About Jaquar Group

About Jaquar Group

60 Years of the Jaquar Group

Conceived in 1960 by Late Shri N. L. Mehra and headquarter in Manesar, Jaquar Group is a rapidly growing multi-diversified ‘Complete Bathroom and Lighting Solutions’ brand. Built on the platform of highest quality standards, aesthetics and with the intent of providing world-class products, the Group caters to various segments of bathroom and lighting industry for the value, premium and the luxury segments through its brands – Artize, Jaquar and Essco. As undisputed market leaders the company has presence in over 60 countries across Europe, Middle East, Asia- Pacific, Africa and the SAARC region, 7 state-of-the-art manufacturing units in India and 1 in South Korea.

Milestones : Proudly Made In India For The World!

1960 – 1985
• 1960: Building a new India with ESSCO
Launch of Essco, the first pan-India bath fittings brand for the value segmentwith an unheard of 10-year warranty

• 1972: FIRST-OF-ITS-KIND MANUFACTURING PLANT
Essco commissions its very first manufacturing plant

• 1975: LAUNCH OF DELUX – THE FIRST ‘DESIGNED’ FAUCET
Introduced the concept of designed products for the value bath segment in India

•1985: LAUNCH OF MARVEL, SOMETHING SPECIAL AND TROPICAL COLLECTIONS
Novel concept for the Indian bath fittings market to have separate complete collections


1986 – 2009
• 1986: LAUNCH OF JAQUAR
The birth of Jaquar (combination of Late Shri L.N. Mehra’s wife’s name Jai Kaur and Aqua). Kicks of diversification in the premium segment

• 1987: INNOVATION IN THE FIRST FLUSH VALVE
Jaquar revolutionises the bath fittings market with the launch of an advanced flush valve – becomes the highest selling brand in the market

•1993: INTRODUCING “QUEEN” TO THE MARKET
Launched the truly classic Victorian design - takes the market by storm and continues to be popular till date

•2000: EXPANDS TO THE WELLNESS CATEGORY
Elevates its offerings to include a fine selection of whirlpools, shower panels, showers, steam cabins and spas

• 2001: OPENS ORIENTATION CENTRES FOR COMPLETE BRAND IMMERSION
Curates concept designs to enable real-life in-bathroom visualisation, advice in terms of size estimation and designs

• 2006: REFRESHING SHOWER EXPERIENCE
Jaquar launches a separate division for shower enclosures - from designing to installation. Unique offering in India’s branded bath market that year

• 2007: FIRST INTEGRATED MANUFACTURING FACILITY
Opens its first fully integrated manufacturing facility at Bhiwadi with end-to-end production and testing capabilities in-house

• 2008: OPENS SECOND MANUFACTURING FACILITY
Another state-of-the-art technology added to increase the product capacity

• 2009: FORAYS INTO WATER HEATERS, LAUNCHES ARTIZE
Artize becomes India’s first luxury bath brand

2010 – 2015
• 2010: OPENS THIRD INTEGRATED MANUFACTURING PLANT, ADDS SANITARYWARE TO PRODUCT PORTFOLIO
Production capacity scaled up to 135,000 sq. m. – One of Asia’s largest manufacturing units of its kind. Completes offering portfolio in terms of range and depth for the bath segment – a true embodiment of complete bathing solutions

• 2012: INCREASES PRODUCTION
60,000 bath fittings manufactured daily

• 2013: Jaquar Group recognised as India’s most trusted bath fittings brand by NIELSEN
Becomes the first Indian bath solutions brand to be inducted into ISH Frankfurt


• 2016
OPENS ITS ENERGY EFFICIENT GLOBAL HQ IN MANESAR AND A FOURTH MANUFACTURING UNIT
Total production floor size increases to 183,000 sq. m. Global HQ built on 48,000 sq. m. (12 acres)

ACQUIRES JoeyForLife IN SOUTH KOREA – ADDS FIFTH MANUFACTURING UNIT
Taps into JoeyForLife’s expertise in making the world’s leading luxury showering system – builds up its offerings in the experiential luxury showering technology & systems

INVESTS IN THE LIGHTING BUSINESS
Jaquar Lighting portfolio made robust to include complete lighting solutions for residential and commercial purposes

• 2017
ACQUIRES AND OVERHAULS A SANITARYWARE PLANT IN GUJARAT – THE COMPANY’S SIXTH MANUFACTURING UNIT IN THE COUNTRY
One of Asia’s most modern sanitaryware plants conforming to the best global standards, with a production capacity of 1.8 million pieces annually and increasing the total manufacturing floor areaup to 3, 29,000 sq. m

• 2019
OPENS JAQUAR WORLD IN INTERNATIONAL MARKETS
Currently there are 11 Jaquar World showrooms in London, Milan, Singapore, Dubai, Kuala Lumpur, Addis Ababa, Sousse, Riyadh, Kinshasa, Moscow and Tunisia with plans underway to open 6 more

AS OF 2020, THE GROUP MANUFACTURES
• 28 million bath fittings every year
• 1,25,000 faucets per day
• 2.4 million bathrooms every year
• 1.8 million sanitaryware pieces annually on an estimated area of 3,29,000 sq. m.
• 21 million fully automatic LED bulbs produced annually
• 1.5 million pieces per month of fully automatic driver manufacturing lines produced; 18 million produced annually

• 2020
IN-HOUSE MANUFACTURING UNIT FOR LED LIGHTING
• Spread over 9 lakh sq. ft.; open This year in Bhiwadi
• The largest such facility in India, one of the largest in Asia

• 2021
LAUNCH OF THE SONIPAT WATER HEATER PLANT FACILITY
• Capacity to produce 4 lakhs pcs in a year
• Producing 1 litre to 100 litre capacity of water heaters
• Producing Manual & Digital both the models

Awards and recognitions
• Red Dot Design (Germany)
• IF Awards (Germany)
• Plus X (Germany) & Good Design (U.S.A)
• Elle Décor International Award
• Indian Design Mark
• Recognised as a Superbrand for six years in a row
• Globally certified in quality by SON, TUV, CE, TISI, KC, SASO, PZH, ZNAK-B, WRAS, KIWA, CIDB, PUB, and SABS
• The HQ has LEED Platinum Certified rating from the United States Green Building Council (USGBC)
• The LED lighting manufacturing plant at Bhiwadi has LEED Platinum Certified rating from the United States Green Building Council (USGBC)

A truly sustainable enterprise
Adhering to global quality certification, Jaquar Group’s manufacturing setup is a zero-waste plant recycling 5,00,000 litres of water every day and 4221 Metric tonnes of brass every year. Its facilities also generate 6.23 MW of solar energy. Any remaining water from the above systems are treated further such that the Jaquar manufacturing units remain Zero Liquid Discharge Units. Additional measures are as below:

At the headquarters:
• Water Efficiency- 100% of the water used by the building is recycled by high efficiency treatment plants and channelled for irrigation
• Waste Recycling- Waste-to-energy plant installed in the factory. The cooking gas produced from it is used to cook food for workers
• Energy Efficiency & Renewable Energy features - The building has been designed to maintain zero net energy consumption- meaning the total amount of energy used by the building annually is roughly equal to the amount of renewable energy it creates
• The building runs on solar energy, boasts of radiant cooling and has energy efficient insulated glass
• HVAC Systems installed in the building reduce approximately 50% of the operating energy

Through its products:
Go Green is a philosophy embraced by Jaquar as a tenet of its design and production system to conserve water and regulate waste. Products such as air showers, sensor pressmatic faucets, I-flushes have been developed expressly to this end.
• Jaquar’s sensor taps saves 59% and the pressmatic system save 31% more water than other regular faucets in the market
• Jaquar’s Air shower saves 30% more water when compared to other regular showers
• Jaquar’s Dual Flush plates save 50-60% more water as compare to regular flushing systems
• Jaquar’s Blush range saves 59% more water than regular sensor products

Quick facts about the Jaquar Group
• Jaquar is one of the fastest growing bath brands in the world with presence in over 60+ countries across Europe, Middle East, Asia- Pacific, Africa and the SAARC region
• 7 state-of-the-art manufacturing units in India & 1 in South Korea, spread over 3,30,000 sq. m, equipped with modern machine and processes;
••••4 plants in Bhiwadi (2 for faucets , 1 for lighting and 1 for shower enclosures)
••••1 wellness plant – Manesar (Global Headquarters)
••••1 Sanitaryware plant – largest plan in Gujarat
••••1 Water heater plant in Kundli, Haryana
••••1 plant in South Korea
• Delivers over 125,000 faucets per day, 45 million pieces in a year
• Delivers over 2.4 million bathrooms every year and produces over 28 million bath fittings annually
• Has a dedicated workforce of over 10000 employees across the globe
• Dedicated to the best-in-class customer service, the Jaquar Group currently employs 1200 experienced service technicians
• Jaquar Group caters to various segments of the bathroom and lighting industry through different brands


Brand Artize for the Luxury segment
Brand Promise: Born from Art
• Unique
• Artistic
• Inspiring
• Exclusive

Current turnover figures
• Year 19/20: 107 Cr.
• Year20/21: 101Cr

Brand Jaquar for the Premium segment
• Complete bathroom brand
• High-quality products
• Wide range (depth and width)
• Superior, efficient, widest service network

Current turnover figures
• Year 19/20: 2857 Crores
• Year 20/21: 2769 Crores

Brand Essco for the Value segment
Current turnover figures
• Year 19/20: 306 Crores
• Year 20/21: 340 Crores

Jaquar Lighting - complete lighting solutions
Current turnover figures:
• Year 19/20: 270 Crore
• Year 20/21 :167 Crore

Today Jaquar Group is India’s most searched bath brand on Google (Google trends period 13-15)
Across 2000 brands (across categories) in India, the Jaquar Group features in the top with maximum recognition and awareness


Vision
To be one of the leading global brands in complete bathroom and lighting solutions for inspired living.

Mission
Continuously striving to create value and exceeding customer’s expectations in quality, delivery and cost effectiveness through continuous product innovation and cutting edge technologies.

Values
• Passion for Technology
• Highest quality standards
• Building strong relationships
• Excellent customer service
• Taking care of our people
• Integrity

updated:18.04.2021